Of Godmen, G.D.P & Maslow
A strange line of
thought sprang up during the evening tea. Does the rise of middle class have
anything to do with the flourishing Godmen and their sprawling businesses? I
think it does.
Much has been written
about the emergence of great Indian middle class. It has far reaching
consequences in a many a fields that impact our lives. It is the reason why
multinational retailers are dying to open their stores in India. If there is a
reason for universities to flourish like cocoons, this is it. If automobile
sales are skyrocketing in our country when it is slowing down across the globe,
you don’t need to think far from this thread.
To
try and understand as to how the emerging middle class and Godmen are connected, let us explore a concept
called Maslow’s hierarchy of needs in the field of Human Resources management.
In a nutshell, Maslow says at different stages of life, different things
motivate people. The initial stages of hierarchy are the basic needs –
physiological, safety and social. Then comes need for self-esteem and then
eventually, self-actualization. If the initial needs are met, then in order for a person to be content,the higher
needs of the hierarchy need to be appealed to.
As
a result of the surge in the economic growth in the last couple of years, a
large population of the country has moved in to the middle class who has
purchasing power. This means that a considerable population has fulfilled the
initial needs. To put things in perspective quite literally, these are people
who has a house, a job and has time to sit on the balcony with a cup of tea and fret about the
finer things in life. Having found that time, one begins to feel a void – a
sense of not feeling complete and thereby a lack of contentment.
It
is here that the Godmen/women have found their opportunity. It is exactly the
two upper strata of the Maslow’s hierarchy that they appeal to. I talked to a
couple of friends who follow some Godmen or the other. Most of them said that they
are seeking two things 1. To figure out a way to feel good and 2. To understand
the larger meaning of life. What else is self-esteem and self-actualization but
these?
I
wonder if any other group of people would have benefitted as much from the
economic growth as the Godmen have without as much as lifting a finger.
p.s. I still
would like to believe that there are some spiritual leaders who are genuinely
striving towards leading the human race to the greatness that awaits it.
Arun Babu