Mango Celebrities : Blog # 109

Mango Celebrities

       There is this immensely talented singer who re- tweets all the compliments coming her way on the social networking platform of Twitter. If she were to receive those compliments in person, will she get hold of a microphone and repeat the words of those admirers? Being the lady that she is, all she would do at max is smile graciously and accept the compliments with humility.

            Why do people who are otherwise modest and sensible go on unabashedly on social media about themselves? Why do we change profile pictures so often? Why are we bothered about the number of Likes? Why is that we exult our achievements on the white wall with blue borders? What is with the compulsive urge to push oneself in to the limelight?

The main reason I perceive is that the virtual world has taken away the awkwardness from people. Be it sending a contact request to a total stranger or chatting up with a person who is just an acquaintance, the usual social awkwardness is absent. This is good when networking with fellow beings is concerned but when it comes to self-praise, all the grace and humility is lost.

            Marketing of consumer products might have unintentionally kicked off this trend. In the name of branding, products’ fan pages started propagating information which is favorable to their image. People would have unknowingly adapted this habit. But we should understand that we are not products! It is ok to be not ‘Liked’.

            Another aspect is that the social media has made us all in to small time celebrities in our own right. The visibility of a person has increased manifold. Five years before, when has there been a time when you were being watched by 100+ people, even virtually? Never before has your life been chronicled on time lines like it happens today. Each person is getting the attention of a celebrity and all that we are doing is to live up to its charm trying hard not to let go of its aura.

            Everyone deserves a chance to blow one’s trumpet. The tipping point though is its frequency – both the shrill and periodicity. Putting up a profile pic once in a while is fine but changing it every 30 days might put off people. It is acceptable to seek reassurances. Seeking appreciation for a hard earned merit is also fine. But it shouldn't be done in a way which puts Narcissus himself to shame.

Eventually, this might lead to a time when everyone becomes a celebrity which invariably means no one will remain a celebrity!

p.s. Yours truly also pleads guilty to have committed the above crimes at some point in time.

                             Arun Babu.