A Century of Omnipresence : Blog # 107

An Ode to 100 years of Indian Cinema

            In my mind, the memory of the first film I saw is still as clear as a glass of sparkling water. I was enchanted to say the least. The darkness in the theater added to the aura. The vast expanse of silver screen gave enough credence to the larger than life persona of cinema. The air conditioning those days were as rare as sparrows these days. Along with all this paraphernalia, I fell in love with the idea of motion pictures. I believe it is the best way of storytelling enriched with all its song and dance sequences.

Today, we are celebrating 100 years of Indian Cinema – 100 years filled with Fun, Frolic & Fascination. Today, Cinema is Omnipresent. Apart from the obvious entertainment aspect of it, cinema has helped us as a society and as a nation in many other avenues to the extent that cinema has taken center stage in our lives.

 Let us look at the canvas of world affairs. Indian cinema has taken our country to those nooks and corners of the world which decades of deliberate diplomacy could not. Egypt, Greece, Germany, Japan, Middle east, and 90 more countries screen Indian Films thanks to the popularity of supreme stars like Salman Khan and Shahrukh khan.  In fact, it is said the people of Afghanistan love and trust Indians because of the simple reason that they love Indian movies and the derived familiarity of Indian culture. 

Now, what has cinema done to the world of business? In the song, “Munni Badnam Hui..” from ‘Dabangg’ to  which the nation gyrated along with Malika Arora Khan, there is a line which goes “Zandu balm hui darling tere liye”. Can anyone of you imagine what it did to the brand? A whopping 35% rise in its sales!!! People who understand the nuances of business would know how much of branding and advertising is needed for that kind of growth. It is called product placement – the trick of subtly including brands in films. This leads to as much visibility as a mammoth in a very short time. Again, it is a testimony to Cinema’s omnipresence in our lives.

Cinema of each period is like a page from history. In order to understand the lifestyle, the economic situation, the technological advancement, the perspectives of people of a period in time, all you need to see is a film from that period. Even the way people dress up is heavily influenced by the films of their time and age. It is said that a large part of Amitabh Bachchan’s success is attributed to our country’s situation of that time. There was a lot of angst in people’s minds due to un employment, corruption, nepotism and so on and so forth. Mr. Bachchan was branded as the angry young man which the youth of that time identified with completely.

It will be a crime if we do not acknowledge the impact cinema has on our society. It is intriguing to see how much of a change agent cinema has become. It was the film ‘Rang De Basanti’ which brought the candle marches in to vogue.  From then on, people have adapted this peaceful yet powerful form of protest whenever the nation’s conscience has been pricked.

Even beyond the borders, cinema has left quite an impact. It is said Raj Kapoor’s film ‘Awara’ evoked among the Russians, a strange sense of endearment for Indians. They began seeing Indians as friends which continues till date. Much recently, the film ‘Lagey Raho MunnaBhai’ was screened at the United Nations to showcase how Gandhigiri was propagated in this day and age in our country.

I should acknowledge the existence and importance of regional cinema. They are beautiful and bountiful. The reason why I did not delve in to it here is because on a world stage, our country is mostly being represented by the kind of films which we discussed earlier. It will be surprising to notice how much of a binding force, cinema has become for a country which has as many varied yet influential subcultures as ours.  It is the sole reason why we understand each other’s languages and cultures so well.

To this day, whenever I enter a cinema hall, my curiosity is like that of a child. Those two hours captivate my mind space so much so that there is a transmigration of sorts between the characters and myself. In the darkness resembling a dream, we empathize and sympathize with the characters. Cinema has become one of those few indulgences in which we are still able to relish the experience and live in that moment. Long live Indian Cinema! 

                                                                                                            Arun Babu.

Keywords: Indian Cinema,Bollywood,Hindi Films, Indian films, Indian movies, Indian film industry, Indian actors, Indian actresses,100 years of Indian Cinema