Keep it cool : Blog # 152

Keep it cool

In today’s day and age, being cool is important for the existence of anything. An entity will survive the test of time if it is perceived to be ‘cool’. What exactly is ’cool’? I think at the core of it, it is about acceptance. There are various aspects which make an entity cool.

Look at Coffee for instance. I do not think there is any other beverage around which is perceived to be as cool as coffee and I am not talking about its temperature ;). Here, the coolness is lent by its association with other accepted entities. From film stars to life coaches to students, everyone endorses coffee. That is the reason why you see many coffee stores around. I love tea but it is not a beverage which is perceived to be cool. If it were, there would have been as many branded tea shops as there are coffee shops!

Now let us look at various professions. There are certain professions which people want to get in to – Architect, Author, Painter, Actor et al. All these are cool by definition. This is the reason why they are aspirational and hence much sought after.

What about Nationalities? There are nations which are considered to be cool. For instance, being a Latin American. Being someone from a non- descript south Asian island might not be so. Being someone from a remote middle -eastern country which still relies on stone age rules can be the exact opposite of being cool.

About various products – something known for quality is cool. This is exactly why Brands are so popular and well received. People associate it with goodness.

Uniqueness is quite cool. So is Novelty which explains the mobile phones’ sales hitting roof top. Imitation is totally uncool. This is why people do not want to lay their hands on Chinese goods.  

For all our pseudo unmaterialistic views, a cheap entity is not perceived to be cool. Look at Nano. It wasn’t perceived as cool by anyone. In spite of all its merits, it was looked down up on by people. It was too cheap for a car.

Hindi movies have come to be perceived as cool. Because of this, more number of youngsters visits cinema halls which in turn drive the film industry’s revenue and thus its survival. The day regional cinemas manages to achieve this, they will also thrive.

Arun Babu.

Couch Potatoes in us : Blog # 151

Couch Potatoes in us

        Having got a short break from work, I was at home for a while. Sitting on the couch in the living room with my cup (tumbler actually ;) ) of tea, I was switching channels and saw the movie ‘ Armageddon’. It felt as if I were in a time machine. I remember watching that same movie a couple of years back sitting at the very same place. I was taken back in time to my college days. I used to sit in the same couch for hours on end. Life was bliss! J

            By nature, most of us are not driven. Focus doesn’t come naturally to many of us. We need to put in that effort to get ourselves to work and achieve our goals.  

There aren’t many who know what to do with their lives right from day one. A large majority of us play through childhood, fool around in the teens, and stroll along aimlessly in the early twenties until we find ourselves. Each of us find our calling in our own ways and the time taken for that also varies.   

I don’t think being a couch potato is a sin. It is a phase one should enjoy. Throwing caution to the wind, postponing things to do, just being on the couch is a fun thing to do. It is one such luxury that Life doesn’t always allow. So when it does oblige, we should indulge. 

       Also,at times, we get too caught up with chasing our goals that we tend to forget about ourselves resulting in burn out. So allowing ourselves to indulge once in a while is good. But at times, we forget it is just a phase that needs to be enjoyed and try to make it a way of Life. It is then that the trouble starts.

The trick lies in knowing when to get up from the couch. Don’t you have friends who put in the effort at the right time? For instance someone who was an average student till 9^th standard and became a top performer right in the 10^th?

At some point in life, we will need to get up from the couch. The more one stays on, the deeper the couch gets and more difficult it gets to leave it. All we need to do is to remember that the couch will always be there. Rather than sinking in it always, returning to it after a long day’s work will be much more gratifying.

Arun Babu.

Cost of Values : Blog # 150

Cost of Values

        The way we look at values and ethics is like a ‘Good to have’ attribute. Right from the primary classes, the ‘Moral Science’ classes were looked at as something which can be done away with if the other subjects need extra classes to cover the syllabus. Does it change as we grow up? Sadly not! Even at Business schools, a course in ethics is not taken with the seriousness it deserves, at least by the student community.

            There are multiple reasons as to why we don’t look at values very seriously. One is because it is said to be a grey area. What is right for one is often wrong for another and vice versa. But at its core, it is very simple. One knows in one’s mind when one violates a value, without a morsel of doubt. We then cover it up with our justifications and that makes it grey.

            Another very interesting reason is the intangibility of it. We are unable to measure very easily the impact the absence of values create. We are not able to put down on paper a scale to measure how much of good a right value system can do to us. But spare a minute and you will understand all one needs to do is look around to understand its scale and importance.

            Take trust as a value. If all of us were trust worthy, what is the need for all the redundant rechecks? From a business perspective, imagine the cost organizations will save in terms of contracts, documentation and legal formalities.

            If the politicians kept the integrity and transparency in tact in their deeds, how much money will be spend for the right reasons and as a result, what a wonderful place our world would become.

           If we all even tried to become fair in our transactions with others – both measurable and emotional, where is the place for prisons in this world? More importantly, there is no need for anyone to be worried about the motive behind the actions of others. In a world that has fairness, there is no place for fear and hence, no need for security as well!

          If people did their own work with sincerity, the amount of time that can be saved is enormous. Imagine a world without follow ups, without people loafing around!

            I am not imagining a world of utopia. I am just wondering why it is so hard for us to understand the value of values!

Arun Babu

Why I like Chetan Bhagat & TOI! : Blog # 149

Why I like Chetan Bhagat & TOI!

There are many people who dislike certain entities with a vengeance. Having preferences is fine. But intense loathing for no specific reason is a bit unreasonable and unfair. Two such popular and identifiable entities which have faced a lot of such uncalled for hatred form the title of this blog.

Once upon a time, I also was among those people who used to say I loathe Chetan Bhagat’s writing. And then, I came across this article which brought to the fore as to how successful he is. By success, I do not mean the money he minted. I measure his success by the scale of his reach. Through his work, he made a large population of India, read English stories. There was a huge barrier between English educated Indians and English book readers in India. It is that barrier that he brought down. If I do not like his simpleton English, that doesn’t necessarily mean I can go ahead and declare that such kind of writing is substandard and indulge is some Chetan bashing! There is a space for such writing and it has an audience which needs to be respected.

Likewise is the case with Times of India. There is a whole section of people who seem disgusted by TOI. It is the world’s largest circulated English daily. I repeat, the World’s largest! That demands some respect. Yes, it has sections that covers latest pet dog’s name of Bollywood stars. But there is a readership for that too and that is why it is up there. It also has a business page which gives you interesting insights in to the M&As and Corporate strategies. It is up to you as to which one you would want to read!

Now what is this obsessive compulsion to make others like what we like? One positive reason is a sense of familiarity .Quite often we take a liking towards people who share the same preferences as oneself. That is completely normal. It stems from the fact that it takes much lesser effort to connect with the other person.

But there are other reasons too. One has got a lot to do with being pretentious. Take the above two scenarios. There are many who would like to project themselves as Literature reading- thinking pseudo intellects. These are the same people who can’t tell an oxymoron from a euphemism! They do not want to associate themselves with the above two entities so as to guard their fictitious equity. 

 There is an acute lack of openness too.If a person is well read, he/she will be shrewd enough to understand the reasoning behind their existence. They will also be open enough to acknowledge the plurality of things. They will not be among those who childishly insist that only those entities should exist in this world which they like!

Then there is the lack of faith in oneself. There is this compulsive urge to herd together. For instance, I might like reading novels in regional languages. But it is not the in thing. It is not very acceptable. So I also join the band wagon of the popular opinion.

It is time we start accepting pluralities around us. As much as we like our likings, we should know others also are free to like their likings J.

Arun Babu

Choices we make : Blog # 148

Choices we make

All of us love to have choices. Be it from the most trivial of decisions to the most compelling ones, we need to have more than one option.

One reason for this liking for choices might be to minimize risk. If one option doesn't work, there is an alternative. And as people of our country, most of us are risk averse. Even at the risk of redundancy, we prefer to have multiples choices.

Another reason is having a choice is an easy way of empowerment or at least it gives a sense of being empowered. It shows an exit route in the vicinity. Whether one uses it or not is a different question altogether. We have all seen fire exits in buildings. A choice is like that. You might never use it. But it’s good to know that it is always there.

May be this is the reason why people prefer live in relationships to marriages. There is a choice. Once, one get in to a marriage, the choice ceases to exist. I am not getting in to the moral or social acceptance part of it. I am just exploring the options part here.

Same is the case with bonded labor. No one likes to get in to a bond with any organization, however desirable an employer that firm is. It is not that the employee will look out for other opportunities right from the day of joining. But again, he/she would like to have a choice of leaving when they would want to.

We explore choices in order to get to the best. Be it selecting a type of phone or a career choice, we do our research. Most of us do not settle with the first option that comes our way. We look at various choices so as to ensure that we are getting the optimum result out of the decision to be made.

Then there is the decision and ownership angle. Give a person a choice and ask him/her to make a decision. Since the choice is made by that person, there will be a sincere effort to make it work. We always own the choice that we make.

The sense of liberation attached to a choice is immense. If you are given more options to choose from, it means it is not imposed on you. There is a sense of freedom to it.

The journey of our life is a string of choices that we make. In that way, the whole of our life is in our control. But frailty of this thought is made conspicuous by the fact that the two defining choices concerning our Life is not something we make – the choice of when our Life begins and when it ends!J.

Arun Babu

To have or not to have? : Blog # 147

To have or not to have?

        We all have wants, wishes and whims. It can be fame, money, love, success or anything that is appealing about this life on earth. Some of them are met and some aren’t. But I often wonder which is more painful, to have and lose or not to have at all. There are multiple human sensibilities at work here.         

  

            When one doesn’t get what one wants, one can rely on imagination. We can think if we had what we wanted, we would do this or that. Also, hope comes to one’s rescue too. We can always wish for the elusive want to happen to us. This hope and imagination fuels our journey with enough optimism to sail through.

It might also happen so that one longs for something and doesn’t achieve it even after a long time. Then what happens? Fortunately, we humans are equipped with enough spirit in us that we learn to live with that reality and begin to look at other wishes to be pursued.

But what happens when you are given a taste of your want and then it is taken away?  I think that is a deceitful manifestation of cruelty. Letting one know what it feels like to have something one always wanted and then taking it away is like twisting the destiny. Here, only disappointment remains. Yes, one can always argue there is reminiscence. But what is reminiscence here but a romanticized disappointment?

I think what would be most painful is the sense of loss. The umpteen rethinks that goes in about what could have been done to retain it. Did one take it too lightly or way too seriously? Was it because it came by too easily or was it due to it happening too early? There is this thought as to what can be done to bring it back. Even if tried, will it come back at all? The urge to get it back is always there at the back of one’s mind.

May be, this question of whether to have and lose it or not have it at all belongs right in the middle of those ever elusive quests of Life that we have to learn to live with.

Arun Babu

Characters that are Special : Blog # 146

Characters that are Special

        I wonder if there has ever been a time where in punctuation has found more importance in languages than now. So much so that we sum up a whole sentence with a combination of colons, parenthesis and special characters.

            Consider this. You need to tell your friend something but would like to convey an exact opposite meaning. All you need to do is put a semicolon and a parenthesis towards the end - I love waking up early in the morning ;).

            Expressing wonder by saying “I am surprised” or “I am amazed” is so a thing of past. Today, we say it using exclamation marks. The most common usage is 3 in a row – I am getting a salary hike!!!It can be used to express shock as well – I am not getting a salary hike!!!The usage of question marks also has the same impact - You have three facebook accounts???

            Sarcasm has always been elusive to many people. Understanding sarcasm itself needs considerable social skills. Expressing it in writing has always been a challenge. And here comes the colons and commas to the rescue – Hey thank you for remembering my birthday!!! J. That combination of exclamations, colon and parenthesis does the trick.

            Now coming to the best usage of all. For those who do not want to dirty their vocabulary using the four letter words, all one needs to do is put up a combination of special characters. You are such a %@%@%.

            The most common of all is the three dots usage. It gives that subtle literary feeling. If you are writing a story and you decide to title it “For my Love”, it will be much more appealing if you name it as “For my Love…”.    

            It is quite a paradox that for a generation that doesn't take using punctuation quite seriously, much of our daily conversations will be incomplete without them albeit the usages are in quite a different context from what Shakespeare would have ever imagined.

           

Arun Babu.

Dream On : Blog # 145

Dream On…

Recently, I came across these lines by John Greenleaf Whittier, “Of all sad words of tongue and pen, the saddest are these - it might have been…”If we try to remember, we all were very ambitious as children. Not one of us would have had a childhood where we did not aspire for greatness in Life. As and when we grow up, we begin to scale down our ambitions and at some point in Life, we manage to get rid of it completely.  

We find comfort in the routine life of waking up lazily to the sound of alarm to dozing off to the high pitch of a TV or a laptop. We find that it is easier to drift along rather than aim for something which will demand considerable effort.

It takes conviction and confidence in oneself to be ambitious. One needs to believe in oneself to have an aspiration in the first place. I think a lack of assurance towards oneself is one of the reasons why we shed our ambitions somewhere along the journey of Life.

It is true that an ambition can weigh down heavily on oneself. If one were to compare life to a long walk, one with no particular goal will be an easy jay walk with no particular destination to reach. An ambitious one can be akin to one with a long winding road with a specific destination which is more often than not, a summit to be scaled.  

Not everyone is ambitious. One of the reasons is not wanting to go that extra mile. More compelling is the need to avoid heart burn. Through our growing up years, we have learned that it is easier to not wish for and be happy than to yearn for something and not get it. But by doing so, we are completely ruling out the possibility of a better state of being. One might not get what one wishes for but then having made a sincere effort will leave one with a much better sense of self than wondering how different things could have been had I  made an effort!

All through Life, we are in the constant quest of finding a meaning to our existence. At some point in life or the other, all of us would have wondered as to what exactly are we supposed to do with our presence on the face of Earth.The best thing about having an ambition is that it lends some amount of clarity to the conundrum that is Life. Moreover, there are very few qualities which are as appealing as ambition. It might be due to the sense of purpose it brings about to the person. Or is it the vision for Life that it gifts a person with, which makes it so attractive?

Arun Babu.

Get Bored! : Blog # 144

Get Bored!

When was the last time you felt bored? I am not talking about the general lethargy we all feel in our day to day lives. I am referring to that feeling which sets in when you have nothing to do. It would have been a distant past for many of us. And the reason, the multitude of options that are available to us. There is never a moment of absolute loneliness with all the gadgets at one’s disposal. That is the good side of it. But this also isn’t a coin with a single side.

 Talk to your parents and they will tell you they had much more time for themselves in the earlier days. Cut to present, almost all of us find it tough to find some time for ourselves let alone for others. We are living in a world with so much clutter and chatter around us that we are hearing the noise but missing out to enjoy the music in it.  

            It is true that the options that are available are much more varied these days. In the place of a single black & white channel, we have 100s of channels to choose from. From a singular option of telephone calls, there is a plethora of channels for communication. This surge of choices has made our lives much more enjoyable but at the cost of leaving one in a chaotic state of mind.

            What this problem of plenty has done to us is that we are always on the lookout for things to come. It takes quite an effort to stop ourselves from doing multiple things at a time. We can’t stop ourselves from messaging while watching a film. It is with much effort that we pay attention while talking to a friend because of the constant pings from multitude of social media that is demanding our attention.

I think it is time we cultivate attentiveness as a skill. The days of multitasking are gone. Once a quality becomes ubiquitous, it is no more a differentiator. These days, everyone is multitasking. But how effective all those people are in doing multiple things is the question. So people who can concentrate and pay attention become the class apart and those who become sought after.

            One of my friends recently told no one has the emotional bandwidth to reach out to others in today’s time. We are so busy with exploring our options that we have almost stopped caring for others. But it is in such a world, that we should be all the more careful in ensuring that we get our priorities right. We should take an effort to listen and sympathise. If disconnecting from all the gadgets and getting bored is what it takes for this to happen, let us get bored.

Arun Babu.   

            

For all the wrong reasons : Blog # 143

For all the wrong reasons !

        My Colleague Reshma and I were travelling on work and we stopped for having breakfast. I asked for a tea and Reshma said she would like a Coffee. She added that it is not the taste of the Coffee that she likes but it is the smell that makes her want it. This set off a string of thoughts.

            Most of us study the subject that we do not due to the liking for it, but for the job that it is going to fetch us.

      A vast majority of the working population are doing the work that they do not because of their passion for it but because of the fact that it pays their bills.

        Many invite people in to their lives not for the emotional security but for all the others – social, economic et al .

         We put up statuses on FB not necessarily of our liking but for others to like it. We tweet opinions that are not necessarily our thoughts but those which are deemed acceptable.

      Almost all of us follow the religions that we do not because of the profound understanding of its ethos but because of the mere fact that our upbringing was in those set of beliefs.

          We buy the cars we do not because of the convenience it provides but for the ego boost its horse power adds.

        We wear the clothes that we do not because they are the most comfortable ones but because of the brands they sport on their tags.

   We vote for politicians not for their governance skills but for their religious/community allegiances.

       I just wish it wouldn’t so turn out that at a point in Life, we lift the veil on these decisions and we come face to face with a Life lived for all the wrong reasons.

Arun Babu

Brand DQ :Blog on Dulquer Salman's Filmography # 1 : Blog # 142

Brand DQ: Blog on Dulquer Salman's Filmography # 1

           For the uninitiated, ‘DQ’ is how Dulquer Salman is fondly known as. Until not so long ago, he was an unknown face inspite of being the son of hugely celebrated actor, Mammooty. Cut to today, DQ is a star in his own right.

              You might wonder as to why this blog. A quite obvious reason is me being an admirer of his craft. Another reason is for a student of business like me, a brand taking shape is quite intriguing.

            DQ’s first film, ‘Second show’ was not a quintessential launch. He was not launched by his father. Neither was the film a stupendous success. I would say these are the best things to have happened to him. The fact that he was not associated to the Brand Mammooty took off the baggage of being an extremely successful father’s son and the comparisons that it would have brought along. The film not working well again took away the burden of expectations.

           Then came along his second film, ‘Ustad Hotel’. An enviable cast, astute marketing, a talented team and the biggest blessing of all, a wonderfully written script. With this film, he had arrived.

            He chose to do ‘Theevram’ as his next film. For a person who understands the nuances of business, he might have known at the back of his mind that this film might not be successful commercially. But it did gift him with something much more important – a perception that he takes his work seriously and the fact that he can act.

            Again, his next film, ‘ABCD’ was an unapologetic commercial film. He even tried his hand at singing in this film and it did well at the Box Office. There was a subtle message enwrapped in this film. But one had to really pay attention to see that.

            By now, he had become a household name. The fact that he is grounded and humble added to the endearing charm. He graced magazine covers and endorsed products- again, not all and sundry; Only those which went with his image. Various award shows recognized him as a talent to watch out for.

          He ensured that he rode the wave of the new generation cinema that is washing the shores of Malayalam cinema industry with ‘Neelakasham…’. It ensured he addressed the demography of Malayalee youth as well. He was also part of the anthology of films ‘5 Sundarikal’ and his performance stood out amidst a cast of competitive actors.   

         Well-read and well spoken, he understands the importance of social media and its influence. This explains his 8Lakhs+ likes on FB and 35K+ followers on twitters. For an actor from a language that is being spoken by barely 3Crore people, those are sizebale numbers.          

         For someone who is as clear in his headspace about the milestones he wants to achieve, I pray and hope he makes all the right decisions and make Brand DQ garner enviable recall and make it emerge to be hugely popular J.

Continued at :

Blog 2: Bangalore days and more

Blog 3 : The grand entrance to Tamil film industry

Blog 4 : Charlie all the way

Blog 5 : Comrade in America

Blog 6 : Spoilt for Choice 

Why Oh Why? : Blog #141

Why Oh Why?

         Recently I watched a short film which dealt with Child Abuse. Neither did it give a solution nor did it end on a positive note. I found it to be dark! What purpose did it serve?

Whenever I see a movie that is tragic, I think why on Earth do the directors make movies which take people to the abyss of sadness. I have nothing against depiction of  sadness in movies. They are as important and real as happiness. Neither am I demanding a world of art which is superficial and have no element of reality in it.

I have a bone to pick with those who take out the last ray of hope from a movie. Not only movies; any art form for that matter. Art forms should inspire people. They should also make people think and retrospect. But driving people down the road of despair, what good comes out of it?

       People say art is a reflection of Life. Even when we take a picture using a simple camera, we take an effort to clear the vicinity .We don’t let the mess to appear in the photograph in the name of Life-Like portrayal. Why don’t we do the same in creating an art form by avoiding the unwanted elements is all I am saying.

       The only purpose dark art can do is to remind one of the sadness one has gone through in one’s own Life. Worse, if one has lead a happy Life, a person will start imagining oneself in their shoes and invite unwanted despair.

     I see even a selfish streak in people who portray dark art. They are just exorcising their sadness at the cost of others’ happiness. Their mind space might become pristine but it does fog up others' minds. When one makes a movie dripping with hopeless melancholy or writes a story which tears one's heart away, the reader or the viewer is made to go through an experience that he/she might never need to go through in their Life. That is not a pleasant experience to leave one with.

I think dark art should remain just there – in the dark!

Arun Babu.