Tweet against Modi! : Blog # 231

Tweet against Modi!

At first, it was Miss. Seth. Now, it is Miss. Dhupia. I am beginning to wonder if there is a pattern. Has tweeting against the PM become a quick and easy way to get some attention?

For those of you who are not on twitter, this is how it works. A celebrity or someone half a celebrity tweets against the PM. He has an ardent fan following on twitter. To an extent that some of them are not open to any sort of criticism against their leader – constructive or otherwise. The moment a tweet criticizing the PM is made on twitter, there will be numerous reactions-good, bad and ugly. This makes the profile of the person who made the criticism, very visible. Now, the person who gets attacked on the twitter starts lamenting that he/she was abused for whatever one said.

What I fail to understand is this victim card which this person plays. What are they surprised and complaining about? Is it about the negative reaction that they got? I don’t think this is something new. When it comes to matters of religion, region or politics, we as a country has always been quite passionate. Many of us tend to lose reason and perspective when we discuss the above said issues. Just that on twitter, all these reactions are on a much larger scale and hence the visibility is higher. Even otherwise, when you make an observation or an opinion, one must be ready to accept the backlash especially when it is against the popular opinion. Now, do you think our celebrities are not aware of this? All of them are well read, well traveled and well informed. They are cognizant of what is going to come their way.

Now, what does a celebrity stand to gain from it? Much, apparently. If you are not an A-league star, it is imperative that you make efforts to remain in public memory. This is because their popularity has a direct bearing on their career. How years of experience is to a working professional is how popularity is to a celebrity. In this day and age of information deluge, it is very easy for the public to forget a celebrity. When such an incident on twitter happens, the celebrity springs back to popular gaze. It is almost similar to having a new film released for them. Add a bit of smart PR work to it, write an open letter if you are good with words, get some other celebrities to share a few words of concern for you and voila, you are back in the game of being popular.

You might ask so what about the vicious personal attacks against them? Are they justified? Not at all! But not expecting them is like wishing away all that is bad in the world. We do not live in a Utopia. We are far from it. There are people of all sorts around us. There are options on twitter to delete a tweet. Why do the celebrities wait till the tweet to get re tweeted by 1000s of people? Why do they wait for all the abuses to come? If you see personal attacks coming your way and if you can’t take it, you delete it right at the beginning. So you do need the attention and the popularity. One might say that is his/her right to expression. Doesn’t the same hold good for the people who react? They might be doing it in a crude way. But that’s who they are. You can’t expect everyone to react the way you want them to.

When you cut onions, you do get tears. The question is if one is claiming that they are tears of heart ache and reaping some sympathy!