You stole our hearts, Lufthansa! : Blog # 224

You stole our hearts, Lufthansa!

One of the early memories I have from childhood is accompanying my mother to the local market. While we walked back to our home, I asked her as to why she bargains so much? She told me that it is something she imbibed from her mother. My grandmother used to say that “One never has too much money to not bargain”. My mother told me that the science of economics and common sense says that one should always strive to maximize utility out of something one buys or owns.

It is said one of the reasons why Asian countries are prospering slowly and steadily has much to do with the habit of saving that people of the continent have. Interesting is the fact that austerity is not limited to people with limited income. Even people who have considerable disposable income keep their ears and eyes open while opening their wallets or swiping their cards these days. I must say the much appreciated Airline world over; Lufthansa has so very rightly tapped in to this very ethos of Indian consumer. Them being a premier airline from Europe, one would assume that their prime focus would be on luxury and comfort. But very swiftly, they realized what I would like to call the ‘mindful spending’ attitude of the Indian traveler. This is exactly why they launched Lufthansa’s Premium Economy ( http://premium-economy.lufthansa.com/ ). To someone who is a stranger to the most beautiful expression of diversity that is India, ‘Premium Economy’ might sound like an Oxymoron. But if you are Indian, it just makes absolute sense.

I do not know how many of you watched the Advertisement of Lufthansa which talks about having an Indian Heart. A Grandfather very sweetly tells his grandson that Lufthansa is German and how they are different. The advertisement goes on to show that the airline is as Indian as it comes! My sister recently traveled to Atlanta on a Lufthansa flight. She says that the advertisement could not be truer. She says one should have seen the delight on the cabin crew’s face when she was bringing an Indian meal for my sister and that she almost felt at home.

The other day, my fiancee and I were discussing as to where we should go on our honey moon. We were discussing locations and airlines. Fretting over the recent media reports, my lady did mention to me that she would prefer an airline that would understand our sensibilities in a better way.  Having known all of what I have read till date, I can see myself almost looking at a boarding pass with LH printed on it. One knows when the women in the family recommend about something, one should always lend an ear ;)

#LufthansaPremiumEconomy

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