Tuesday, 5 February 2013

Empowerment - Gangnam Style : Blog # 81



Empowerment - Gangnam Style

         A few weeks ago, I learned from a ticker that the UN Secretary General danced to the tunes of ‘Gangnam Style’. Now, that is going to go down in history as a WOW moment. Imagine! Someone of that stature dancing to the tunes(literally!) of one's creation, that too of someone who was a 'Nobody' on the world stage until recently.I cannot fathom what Psy, the performer might be feeling.

            We had the Indian version of Gangam Style in Kolaveri Di!. Whether there is any merit to both of these or is it just an accident of popularity is debatable. 

         The scale and magnitude of recognition that the medium of internet gifts a person or an entity is of the size of a dozen mammoths! And not to forget, the lightning swiftness of it.

            This instant fame is the runway that leads from being ordinary to becoming the privileged and the distinguished.  Internet has turned out to be the largest platform ever for anyone who has something to showcase to the world.Be it any sort of talent, all one needs to do is put it up on the web. 

             Not only the entertainment aspect , it is the largest ever possible medium of expression - Be it of collective guilt from a heinous crime or the  exultation from a national team's win. Never before in the history has something paved way to moving people as much - both physically and  emotionally - The Arab spring and the Indian awakening being the towering testimonies.
            
           
         If I were to say Internet is turning out to be the greatest manifestation of empowerment ever, I guess it wouldn't be an exaggeration.

                                                                                                  Arun Babu.          

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