Of Godmen, G.D.P & Maslow
A strange line of
thought sprang up during the evening tea. Does the rise of middle class have
anything to do with the flourishing Godmen and their sprawling businesses? I
think it does.
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To
try and understand as to how the emerging middle class and Godmen are connected, let us explore a concept
called Maslow’s hierarchy of needs in the field of Human Resources management.
In a nutshell, Maslow says at different stages of life, different things
motivate people. The initial stages of hierarchy are the basic needs –
physiological, safety and social. Then comes need for self-esteem and then
eventually, self-actualization. If the initial needs are met, then in order for a person to be content,the higher
needs of the hierarchy need to be appealed to.
As
a result of the surge in the economic growth in the last couple of years, a
large population of the country has moved in to the middle class who has
purchasing power. This means that a considerable population has fulfilled the
initial needs. To put things in perspective quite literally, these are people
who has a house, a job and has time to sit on the balcony with a cup of tea and fret about the
finer things in life. Having found that time, one begins to feel a void – a
sense of not feeling complete and thereby a lack of contentment.
It
is here that the Godmen/women have found their opportunity. It is exactly the
two upper strata of the Maslow’s hierarchy that they appeal to. I talked to a
couple of friends who follow some Godmen or the other. Most of them said that they
are seeking two things 1. To figure out a way to feel good and 2. To understand
the larger meaning of life. What else is self-esteem and self-actualization but
these?
I
wonder if any other group of people would have benefitted as much from the
economic growth as the Godmen have without as much as lifting a finger.
p.s. I still
would like to believe that there are some spiritual leaders who are genuinely
striving towards leading the human race to the greatness that awaits it.
Arun Babu