Tuesday 14 February 2017

Pictories #3 ~ Of pictures and their stories : Blog # 287

Pictories #3 ~ Of pictures and their stories

Photographs are the poetry of masses, don’t you think? I love photography and the magic around it. It gifts us the ability to craft a story in a 4*6 space. In this time of timelessness, photos are the easiest way of archiving our memories. This Picstory, my attempt to weave a story with pictures is special for this one is about my sister’s weddingJ.

Wedding Card, Invitation Card, kerala Wedding, Wedding, Indian Wedding

This was the wedding card. Upon seeing this is when I got the idea to do a photo trail of the wedding. Red is so the color of a wedding, isn’t it? – Bright, Vibrant and spirited. Like all things in wedding, there was a lot of back and forth on finalizing this card. I so loved the idea of the couple and the elephant on the cover. For someone from Kerala, it can’t get more festive than this!

Jasmine, Flowers, Wedding, Kerala wedding, South Indian Wedding

No South Indian wedding can be complete without Jasmine. Often we forget that fragrances form an integral part of our memory. A fond scent can evoke those memories which we think we have forgotten. The heavenly smell that emanates from these lovely flowers is always identified with weddings in my part of the world.

Gold, Bangles, Golden Bangles,


That is the bride trying on her jewels. These days, there is a constant debate between the bride and the relatives on how much jewelry need to be worn. The bride wants to wear less of them and the relatives can’t seem to think any number of ornaments is a bit much.

Saree, Wedding, Indian Wedding, Kerala wedding

Any Indian wedding is a retailer’s dream. The amount of clothes purchased is beyond belief. Clothes are gifted to relatives, extended family and to dear ones in social circles. It is fun to see people trying on clothes and admiring others and themselves. It adds to the festivity and makes the wedding a riot of colors.


These garlands form a pivotal part of the wedding ceremony. It is when the bride and groom exchange these garlands that they are joined in matrimony. I envy the craftsmen who weave them. What a wonderful job they do, to be able to contribute towards joining two minds forever, isn’t it?


My sister is the kind who hardly wear any ornaments. To see her try on those anklets was a moment in itselfJ. Enhancing the beauty of the moment was the intricate Mehendi patterns on her leg and hands. How artists make this world more lovable, isn’t it?



There is something about a house about to host a wedding. It is not merely the decoration that adorns it. It is also about the festivity around the house. There is constant chatter, chaos and celebration. It is almost as if the house is having a runner’s rush!

Like the above pics? Want to be bombarded with such images on a regular basis? ;). Please follow me on Instagram. My Insta handle is roamdworld .


Check out the other Pictories:

Find Pictory #1 here
Find Pictory #2 here
Find Pictory#4 here


Wednesday 11 January 2017

Jallikattu must stop! : Blog #286

Jallikattu must stop!


Let me begin by saying that I have the greatest regard for Tamil Nadu and the people from there. Some of my dearest friends are from Tamil Nadu. Having said that, I feel there is a need to have a hard look at this cruel practice of Jallikattu which many people from Tamil Nadu seem to be supporting. It is beyond doubt that this “tradition” involves cruelty towards animals. Imagine a poor animal being tortured and trained to be aggressive all its life. What kind of an existence will it have? And one fine day, it is let loose to a crowd waiting to attack and surmount it. The bull is out there not putting up a performance for us. It is undergoing a great deal of trauma.

Jallikettu, Jallikattu, Bulls, India, Tamil, Tamil NaduNow, the strongest argument that comes across is that it is part of tradition. There are good traditions and bad ones. Don’t you think this practice leans more towards the bad side of the continuum? Of course traditions add value and flavor to our existence. But are our existences so weak that it gets affected by preventing a practice which involves harassing a poor animal? Shouldn’t we take pride in doing away with such a practice and show to the world that we are moving ahead collectively?

There is a visible pattern to the responses coming across. Largely, people in Tamil Nadu want to continue this practice. They do not look at this as something which harms the animal. This is a trap that all of us fall in to. Many a time, we are too close – literally and figuratively to the subject/topic that we fail to look at the larger picture. We lose a bit of objectivity.

A while ago, I had written a blog supporting the usage of elephants for festivals in Kerala (Link : An Open letter to Pamela Anderson ). Back then, I couldn’t see the torture that elephants go through just so that our eyes can have a feast. Not that I wasn’t aware of it. Just that I refused to see it. One of my colleagues told me that educated, well read people do not even participate in the debate. I feel that is true. We do not even make a conscious effort to discuss the rights and wrongs about it. Now when I look back, I feel I lacked objectivity to a great deal. Today I feel the practice of using elephants for festivals need to stop. Although during festivals, many precautions are taken to ensure that they aren’t harmed, elephants belong in the wild. It takes a great deal of torture and confinement to break their spirit and control them so that they listen to the mahout. This needs to stop.

An actor as intelligent as Kamal Hassan should have refrained from making the comparison to biryani.  It trivializes the whole debate. No doubt, it is a very popular argument. But it is not a very intelligent one. The reason being, food is about existence and entertainment is about fun. Lack of entertainment will not kill people but lack of food can. Should we stop killing animals for food? May be we should. But I feel that is too idealistic an argument to make.  May be years down the line, when we have enough sources of food, we should try and stop killing animals too.

Most of us will not willingly harm even an ant. Then why are we failing to SEE the cruelty that we are committing towards these animals in the name of tradition?

Friday 6 January 2017

Is HR just a nice-to-have function? : Blog # 285

Is HR just a nice-to-have function? 


Everyone loves to bash up people who work in HR. Part of the problem lies with people who work in HR and the rest is with the organizations. Often, HR is where organizations tend to cut cost. HR professionals are mostly paid less which will mean most organizations don’t get the best talent. Add to this, the attempt to cut cost since HR is an ‘enabler’ function. When an organization tries to implement a ratio of 1 HR professional for every 500 employees, what kind of productivity can be expected from that person? Yes, there are many people in the HR department who do not respond to emails, do not pick up calls and do not provide a solution for most issues. But there are such people in other functions as well. Isn’t it a bit unfair to paint everyone with the same brush?
HR, Human Resources, HRM, Human Resources Management


Now, addressing the title of this blog. Smaller organizations look at HR as a function to celebrate birthdays, ensure attendance and pay salary. That exactly is the reason why such organizations remain just that – small. When I say small, I don’t mean the number of employees. Here it is indicative of the vision of the organization.

People are at the heart of every organization. This is not just another fancy statement. This is the truth. As one works more and gains more years of experience, this truth becomes clearer. As important the processes are, it is the people who drive them and take organizations to greater heights. People need to be nurtured. Not everyone can engage with people. It requires patience, a flair for conversation and the ability to empathize. All these require people who are trained in these areas.

HR is relevant in good times and bad times. In good times of an organization, HR should be used to gauge how things can be made better. Efforts should be made to understand what investments need to be made in its people for their longevity in the organization and the long fruitful life of organization itself. In bad times, HR is needed to uplift morale of various teams. Interventions need to be made to ensure that excesses are avoided and people are made aware of the situation. These are times to tighten the belt and reinstate work productivity to bring back the organization to its glory.

Does HR have real cost impact on the organizations? It does. The most visible impact is through recruitment. It is one of those functions which is almost invisible when all is going well. Everything changes the moment there is a wrong hire. A wrong hire can unsettle the entire team and thus create a dent in the organization itself. On the other hand, a really good hire can have a very positive impact on the organization as well. Another role is that of a Business partner HR. If the BP HR is not playing an active role and if the team manager is someone from whom Lucifer takes notes, it can have disastrous consequences for the organization. People can and they will quit. This needs hiring which involves cost and training which needs cost and time. Similar is the case with other HR functions as well.

I read somewhere that people are disgruntled with HR mostly because they look for a friend in the HR person. An HR person is not expected to be a friend to employees. He/She is expected to be fair – both to the employee and to the organization. Interests of both the parties need to be kept in mind while taking a decision. It is tough and HR needs good people. It isn’t a nice-to-have function, but a must-have one!


Tuesday 3 January 2017

This Newyear, let us do good! : Blog#284

This Newyear, let us do good!

Aylan, a 10 month old little kid from Hyderabad waiting for his bone marrow transplant surgery. Lakshmi, a 60 year old elephant needs to be relocated to a place of quiet and a bit of wilderness so that she can live the rest of her life in peace. Hundreds of children in Gurgaon are waiting for a roof to be built over their heads so that they can have a bit of childhood to cherish when they grow up.  

Every New year, we all make resolutions to be a better self than the previous year. I am sure many of you would have already zeroed in on a list which will drive you through the year. Although past experiences might tell us not to take that list too seriously, let us be hopeful J.

I feel one of the easiest ways to feel good and be a better person is to help others. Many a time, we would have wanted to help people in need. Lack of time, access and just not knowing how to help them might have prevented all of us from helping our fellow beings. There are times when we would have stopped ourselves from extending a helping hand for risk of being duped.

You can help Aylan, Lakshmi and the 100s of those little kids without having to fret about any of the above concerns. www.milaap.org is essentially a platform for helping people in need. It was founded by Anoj Viswanathan, Mayukh Choudhury and Sourabh Sharma in 2010. Today, this platform has contributors from over 120 countries across the world and helped people in need by raising funds to the tune of more than Rs.100 crores. You may help with as little as 100 rupees.



Let us lend a helping hand. It is said that charity is done mostly not for others, but for oneself. It helps in well being of oneself more than that of others. This New year, let us help ourselves J.

Tuesday 20 December 2016

He who lost Babylon: Blog # 283

He who lost Babylon


He was busy at his office. Having returned from abroad armed with a master’s degree, he was asked to oversee two of the smaller companies of the business empire that his family owned. He knew that the companies were not going anywhere in spite of his best efforts. It was on a cold evening that he received a phone call asking him to helm the entire business group. He wondered as to why he was chosen.

Corporate, work, Corporate house, Corporate war, Boardroom battleTo be the Chairman of a world renowned business group was not a small responsibility. It weighed down on him considerably. He found it difficult to convince veterans during board meetings. He felt that he was not being taken seriously. He tried his best to reason with the seasoned leaders. They refused to budge. One fine day, he changed the rules of the game. He slowly started bypassing them. They were not told about important decisions. They were made to feel irrelevant. Those who couldn’t understand the language of subtlety was told in loud and clear terms to leave. He knew there would be backlash and he was ready for it.

Years went by. He strived hard. He managed to turn around some businesses. He made some smart investments. He was leading the business empire in to the future. Soon he realized how newspapers and public relations worked.  Newspapers wanted Ads to stay afloat. When he could control about half the revenue of the entire private enterprise of a nation, he knew how to rein in the newsprint. He also realized that people care more about stories than numbers. He created a very smart story around his business empire. They told the story of ethics, corporate social responsibility and governance around the business group. They told similar stories for all the group companies. They told them repeatedly. Soon it was as if no one could question the credibility of his business house.

            He had friends in all the right places – ministries, newsrooms, corporate circles and everyone that mattered. The government felicitated him with the highest civilian honors. His business empire grew by leaps and bounds. Along the way, he made some bad decisions. For fear of upsetting him, not even one newspaper criticized him. His corporate circle heaped praises on him for the failed endeavors too. Many knew that the group was bleeding money. Everyone kept quiet.

            It was time for him to retire. He found a replacement, quiet and conscientious – more importantly not charismatic and hence less threatening. He expected the new chairman to toe the line. The newbie did just that in the beginning. And then, the winter set in the board room and the relationship. He tried all the tricks in the trade. But nothing helped. The newbie conquered the boardroom like an old king captured Babylon. That would mean his legacy would be threatened. His foibles would be revealed. He asked the newbie to step down. The newbie reminded him of his younger days; how he had pushed aside the veterans thereby implying that now he was the veteran who needs to be removed.

            He had to make a decision. It is either his legacy or his business group’s that was at stake. He knew the group would eventually recover from the bad press. But it was upon him to guard his legacy. He underestimated the clout of newbie. He expected everyone to sing his praises. Alas! That was not to be.


            He and his group, both stood tainted. And he became a fallen hero.

Tuesday 6 December 2016

For the love of family : Blog # 282

For the love of family


I do not know how one can comprehend not having a family. To not have someone whom you can call one’s own, To not have someone around with whom you have grown up with, To not have someone who will forgive all your sins without batting an eyelid is a tremendous void.

Family, Bear, Bear cubs, Forest, Cute family, CuteThere is something strange about family. They are your worst critics. They are the ones who holds grudges for the longest of times. They are the ones who drive you up the wall. But they are also the ones whose approval you seek the most. They are the ones with whom you want to mend your fences with.  They are the ones whose absence can make you feel empty.

All of us know that living in this world is not a walk in the park. As one grows older, one realizes how difficult it is to navigate the vagaries of life. Having a family by the side gives one the notion that one is not alone in this journey.

Later on, one does realize that the challenges in life really are one’s own. One has to walk through one’s own troubles. There is a great deal of loneliness in crisis. It is not that the family does not want to support you. They try their level best. But then, there is only as much a family can do. Still, the realization that there are people around you who are concerned for you does make the journey easier. Imagine not having anyone around you to offer a word of solace. What an abyss of grief will that be?

I have always felt that what keeps us going in life is memories. For a while, I thought memories are made of places and experiences. But I continue to realize that it is people who make memories. It is always people. Places and experiences are just the props on the stage. It is the people who brings the stage to life. It is up on us that we collect good people who make good memories. Friends are a blessing. But a large part of our life memories beginning from childhood are made up of people from our family.

My friend Jeeva and I were talking today about the demise of Jayalalitha, We felt may be one of reasons why people were so moved by the passing of one of the strongest political leaders of our times was the lack of a family around her. To lie there waiting for her final journey, lonely without having someone nearby whom she could call her own was indeed heartbreaking to say the least.


Blessed are those who can claim to have a family around them!

Thursday 1 December 2016

Pictories #2 ~ Of pictures and their stories ~ Blog # 281

Pictories #2 ~ Of pictures and their stories 


These days, we all click pictures. I think, of the many things which social media managed to do was to take away the elitism from photography. Anyone with a cell phone is a photographer these days. Of course, this does not mean that all of us take good pictures. But we all try. What I request all the shutter bugs though is to use a line or two to describe your thoughts while you took the picture. This would add more gravitas to the picture than reducing them to mere hashtags, don’t you think? Here are a few clicks of mine and what I think of them.


boat, ocean, sea, beach


While trying to capture these two people on a boat in the middle of the sea, I couldn’t stop myself from thinking about the beauty of solitude and friendship. If there were only one person on that boat, it would have been only about solitude and how it helps one to reflect on thoughts and life in general. The presence of second person there makes it to be about friendship too. How blessed one should be to find someone in the journey of life with whom one can share one’s silences too.

Murugan Idli, Chennai, Food, banana leave, Vada


That my friends, is a spread from Murugan Idli at Besant nagar beach in Chennai. I literally had to stop myself from diving right in to that banana leaf before clicking this picture. Those of you who haven’t had Murugan Idlis have no clue how delicious a humble food like Idli and those chutneys can get. Don’t even get me started about the sweet pongal. There are very few things as therapeutic as good food, isn’t it?

Gold, Necklace, Kerala, Kerala Wedding, Wedding, Indian wedding


My little sister is getting married. We were at the jewelry store to buy gold and this is something which we all liked. Look at the intricate work that has gone in to the pendant. What adds to the glory is the little red, green and pink stones around the pendant. It speaks volumes about its creator. How swiftly time passes by. One moment before, we were kids fighting for the larger bar of chocolate and now, she is getting married!


How beautiful this house is! The little corridor which is ideal to read a book or to just wile away time chit chatting with your friends, the thatched roof, and most importantly the sun and the sand. I have failed to understand as to why people like mountain and mist and snow so much. I have always been an admirer of a bright sunny day. This picture somehow reminds me of my summer vacations spend in Palakkad, my mother’s place. Somehow I feel these houses have a soul to them unlike the concrete blocks that surrounds us these days.

Lone tree, Swimming pool, tree by the pool, ocean


There is something oddly intriguing about a lone tree, isn’t there? It rises high above everything else around it. Yet there is a sense of loneliness to it. In this particular one, it is by the side of a pool overlooking a sea. I wonder what the tree might be thinking. Is it looking only at the pool admiring its own reflection? Is it aware of the vast ocean ahead of it? Is it trying to decide as to which side it should grow towards? Only the tree can tell.


Like the above pics? Want to be bombarded with such images on a regular basis? ;). Please follow me on Instagram. My Insta handle is roamdworld .

Check out other Pictories:

Find Pictory #1 here
Find Pictory#3 here

Find Pictory#4 here

Monday 28 November 2016

Is Koffee with Karan becoming the worst TV show ever? : Blog #280

Is Koffee with Karan becoming the worst TV show ever?


I am a self-confessed Bollywood buff. Not the kind that gets intrigued only by Gurudutt’s Pyaasa or Shyam Bengal’s Zubeida or Mahesh Bhatt’s Arth. I enjoy a Veer Zara and a Devdas and a Kal ho Na ho and a Zindagi Na Milegi Dobara and a Barfi and a Ye Jawani Hai Deewani too. I understand the business enough to know why movies like Chennai Express and an Ek tha tiger exist and how they work the box office.
Koffee with Karan, Star World, TV show, Talk show, Karan Johar


I understand the fact that Karan Johar is an astute film maker. He understands the world of cinema in a way few other directors of his time does. This does not mean he is the best director around. What I mean to say is his grasp of cinema is far superior to his contemporaries. I am one of those who enjoy his kind of cinema – light hearted, emotional stories with soul touching music and dance with good looking people and stunning locales. I used to look forward to Koffee with Karan the way we look forward to an episode of Crown these days or Game of Thrones in the recent past. 

But the episode with KL Rahul and Hardik Pandya, the cricketers have found a new low for the show. How could Hardik Pandya be so uncouth and lacking in class. He said all the wrong things. If he chooses to speak so on a national platform, what kind of a person will he be in private? More importantly, Cricketers are Demi god's in our country. What influence is he leaving on the youngsters? 

This is not the first time Koffee with Karan is indulging in such lack of class.Remember the Koffee with Karan episode featuring Ranbir Kapoor and Ranvir Singh ?

My grudge is not against the innuendos or the insider jokes or the gestures dripping with vulgarity. Those are what the ‘complete-freedom-of-expression’ brigade calls “comedy”. The bone I have to pick with is regarding the utter pointlessness of the whole interview. After watching it for an hour, there was nothing worthwhile at all. It had nothing to offer but a void.

To begin with, the overt familiarity between the interviewer and interviewees was too appalling to say the least. If the idea is to showcase Karan and friends having a banter, then put up a home video on YouTube. There is no need for a show on TV! There were no sensible questions. And the answers were equally senseless too. Most of the time, the three of them kept talking together making it difficult to know what they were talking about.

You might say that well, Koffee with Karan was never meant to be a sensible show. I beg to disagree. There were times when some tough questions were asked and some very brave answers were given. In one episode, Sanjay Dutt asks Sushmita Sen as to why she hadn’t given up smoking. The one with Juhi and Madhuri was very interesting to watch. It was intriguing to see them taking an effort to be appreciative of each other and yet not succeeding much. The one with Mahesh Bhatt and Alia Bhatt was honesty at its best. The ones with Abhishek Bachchan were quite witty and entertaining. So were the ones with Priyanka Chopra.


From those interviews filled with fun, entertainment and trivia to wither away to something of today’s format which can be described as hollow at best is truly saddening. What is worrying though is how most of today's popular shows are following suit. But then again, when we ourselves spend time in finding the best selfies and keeping track of the narcissistic reinforcements through 'likes', how can we complain!

Sunday 13 November 2016

A letter to Zuckerberg: Blog# 279

A letter to Zuckerberg


The past week has been nothing short of an opinion DELUGE. There has been a barrage of information all around. Be it the deafening TRUMPet at US or the dark blindfold of black money in India or the corporate opera being performed at the Bombay house in the shrillest of voices, one could not escape opinions.
Zuckerberg, Mark zuckerberg, Facebook, Social Media


I am someone who thoroughly enjoys such dramatic turn of events and is in awe of the fact that how social media amplifies the drama. What got to me though was the umpteen repetitive forwards and posts which kept on coming with no end in sight. Everyone, including me with a keypad at their disposal opined about all of the above topics.

If you are someone who pays attention to social media, you would have heard of how Twitter became too LOUD for anyone to be on the platform and thus led to its limited growth. This was because of too many people taking extreme positions about various subjects on Twitter which led to a lot of hatred and thus people being put off. Somehow I feel Facebook is headed the same way.

Among people, there is almost a compelling urge to put up an update the moment we hear (not learn or understand) about something. We HAVE to show that we too are aware about the ongoing around the world. The only research that goes in before putting up the posts is in understanding of taking which side would enhance one’s social currency. Should I post pro Trump or pro Hillary? Should the prime minister be criticized or appreciated? Should I be on TATA’s side or should I stand with Mistry (as if either of them are bothered).This leads to extreme positions. If one doesn’t put up a status, there is always a “well posted” (not well read) friend of yours asking you if you are aware of the latest event or not.

Now about how the posts are becoming repetitive and thus boring.  No one is taking the effort to think through a situation. Let alone analyzing it. There is no question of reading up about a topic. Almost all of it is borrowed thoughts. There are little or very few posts which explore the grey area.

            I think all of this has something to do with what we are taught in our schools/colleges/workplaces. We are all told to speak up, to express ourselves, to TALK. When was the last time you heard someone asking you to LISTEN? I can’t remember having heard that in the recent past. Almost all the workshops in effective communication is about delivering content effectively. Nobody talks about the need for mindful listening.

            What I would urge Mr. Zuckerberg is to include a ‘Listening’ option on Facebook. This should give people informative, qualified, researched articles about a trending topic which will show the positive and negative reactions regarding a topic. . There should be an option to show to the world that the person is ‘Listening’. Something like ‘Listening about Trump’ or ‘Listening about black money’. This is critical because people HAVE to show that they are in the loop. Such an option will bring back reading, research and will reduce rhetoric. The decibel levels on Facebook will reduce and sanity will prevail.

Let us make listening cool again.

Arun Babu

Thursday 3 November 2016

Pictories #1 ~ Of pictures and the stories they tell ~ Blog # 278

Pictories #1 ~ Of pictures and the stories they tell


                   I have always admired people who can capture a moment in time more beautifully than we, the lesser mortals see it. Yes, the magicians who create magic with a lens and a click – Photographers! Such talented people. I shared some of my pictures with one of my friends, who is a very talented artist. He told me “Yea, these are ok. You will get better”. I was not exactly excited to hear those words. But I know what he meant and he is too earnest a friend J. It takes a lot of patience, an eye for detail and an eye for beauty that we see around us to get that perfect click. So I will keep trying.  

            Meanwhile, I thought I will try and share what was going through my mind when I was clicking these pictures. It is indeed true that a picture speaks a 1000 words. And the best part, it speaks different sets of words to each of us. So here goes J

Trees, Road, Infosys, Infosys Office, Infosys Chennai

This was clicked at the Infosys office in Chennai. In that moment, I was thinking, how much ever we try, we rarely come close to what nature can achieve. Look at the magnificent canopy that nature has created for itself and for us! Do you see the little patches of light on the road? Intricate, isn’t it? And many a time, we get so caught up with our work and life to pause and take a look around. It is all that takes to make our day. 
 
Jalebi, Yellow Jalebi, Desserts, Indian Deserts

Looks can be deceptive. These Jalebis were not as tasty as they looked. I wish if I hadn’t eaten them before taking a click. Had I not tasted, I would have had a happy memory around this pic. Now when I see it, all I can think of is the mild disappointment. I always eat the dessert first if it’s on my plate. Patience doesn’t really come to my help in those moments. How about you?

I feel there isn’t even one color in the world which is not present in this picture. These are handmade, little flowers made out of palm and coconut leaves. I have always been drawn to handicraft. What intrigues me is the fact that each and every one of these little things is made by a person. It is not created by the mere movement of machines. There is a story behind each of them.
 

Words fail when we try to describe the beauty of fire. My wife and I were out for a stroll at night. There was this fire burning by the road side. Being in Bangalore, fire and its warmth from the distance is quite welcome. I stopped and stared for a while admiring how fascinating fire is. Very few things in life can destroy with as much grace and poise the way fire does.

Well, Kerala, Kitchen, Kerala Kitchen

Now, those of you who have spent your childhood in Kerala would relate to this picture. This is a little bucket resting on the pavement of a well waiting to be flung in. In olden houses of Kerala, these windows will open out to the well from the kitchen. There will be a similar window on the other side of the well that opens to the bathroom. Much before motor pumps started humming, water used to come up in these little buckets. This picture brings back memories of childhood.

Like the above pics? Want to be bombarded with such images on a regular basis? ;). Please follow me on Instagram. My Insta handle is roamdworld .

Check out the other Pictories:

Find Pictory #2 here
Find Pictory#3 here
Find Pictory#4 here

Thank you dear Nandakumar uncle for putting this idea of Phlogging (Photo – Blogging, as he calls it) in my head.