Brand DQ :Blog on Dulquer Salman's Filmography # 1 : Blog # 142

Brand DQ: Blog on Dulquer Salman's Filmography # 1

           For the uninitiated, ‘DQ’ is how Dulquer Salman is fondly known as. Until not so long ago, he was an unknown face inspite of being the son of hugely celebrated actor, Mammooty. Cut to today, DQ is a star in his own right.

              You might wonder as to why this blog. A quite obvious reason is me being an admirer of his craft. Another reason is for a student of business like me, a brand taking shape is quite intriguing.

            DQ’s first film, ‘Second show’ was not a quintessential launch. He was not launched by his father. Neither was the film a stupendous success. I would say these are the best things to have happened to him. The fact that he was not associated to the Brand Mammooty took off the baggage of being an extremely successful father’s son and the comparisons that it would have brought along. The film not working well again took away the burden of expectations.

           Then came along his second film, ‘Ustad Hotel’. An enviable cast, astute marketing, a talented team and the biggest blessing of all, a wonderfully written script. With this film, he had arrived.

            He chose to do ‘Theevram’ as his next film. For a person who understands the nuances of business, he might have known at the back of his mind that this film might not be successful commercially. But it did gift him with something much more important – a perception that he takes his work seriously and the fact that he can act.

            Again, his next film, ‘ABCD’ was an unapologetic commercial film. He even tried his hand at singing in this film and it did well at the Box Office. There was a subtle message enwrapped in this film. But one had to really pay attention to see that.

            By now, he had become a household name. The fact that he is grounded and humble added to the endearing charm. He graced magazine covers and endorsed products- again, not all and sundry; Only those which went with his image. Various award shows recognized him as a talent to watch out for.

          He ensured that he rode the wave of the new generation cinema that is washing the shores of Malayalam cinema industry with ‘Neelakasham…’. It ensured he addressed the demography of Malayalee youth as well. He was also part of the anthology of films ‘5 Sundarikal’ and his performance stood out amidst a cast of competitive actors.   

         Well-read and well spoken, he understands the importance of social media and its influence. This explains his 8Lakhs+ likes on FB and 35K+ followers on twitters. For an actor from a language that is being spoken by barely 3Crore people, those are sizebale numbers.          

         For someone who is as clear in his headspace about the milestones he wants to achieve, I pray and hope he makes all the right decisions and make Brand DQ garner enviable recall and make it emerge to be hugely popular J.

Continued at :

Blog 2: Bangalore days and more

Blog 3 : The grand entrance to Tamil film industry

Blog 4 : Charlie all the way

Blog 5 : Comrade in America

Blog 6 : Spoilt for Choice 

Tweet